Where strategy meets your story—personalized investment planning
Investment principles
Four core principles of investment planning
-
Purposeful asset allocation
We define a target allocation tailored to your goals, risk tolerance and time horizon. This may include active or passive strategies, model portfolios, or individual assets like stocks, bonds, mutual funds, ETFs, Real Estate Investment Trusts (REITS) and alternatives. Every choice is intentional, reflecting your unique circumstances.
-
Strategic diversification
To help reduce risk, we spread investments across industries, regions, and asset types. This creates a more resilient portfolio designed to weather market changes.
-
Proactive risk management
Life and markets can be unpredictable. We help you manage risks—like market volatility, inflation, or personal changes—so you can feel confident staying the course.
-
Ongoing rebalancing
As markets shift and your life evolves, together we can adjust your portfolio to keep it aligned with your strategy and on track toward your goals.
Asset location
Beyond asset allocation: Asset location
At Equitable Advisors, investment planning goes beyond picking assets—it's about crafting a strategy that aligns with your life and goals. We create tailored portfolios that adapt as life changes, ensuring your investments work together to help drive long-term success.
Meet with us
Let’s start planning your financial future
Ready to take the next step?
Connect with a trusted financial advisor to see what personalized advice can do for you.
FAQs
Explore deductions, credits and retirement account contributions to minimize your tax burden.
Asset location is about placing investments in accounts based on tax treatment, to optimize your overall tax situation.
Diversification means building a portfolio that isn’t dependent on any single market or sector. By allocating investments across a range of asset types, you help cushion your portfolio against market swings and keep your long-term goals on track—even when conditions change.
As markets shift and your life evolves, your portfolio can drift from its original design. Rebalancing brings it back in line with your goals and risk preferences, helping you stay disciplined and focused on what you want to achieve over time.
Interested in learning more?
GE-8788075.1 (03/2026) (Exp. 03/2030)
Talk with a financial advisor
1345 Avenue of the Americas
New York, NY 10105
© 2026 Equitable Holdings, Inc. All rights reserved
IMPORTANT: This informational and educational website does not offer or constitute investment advice or the direct or indirect recommendation of any particular investment, financial product, or the appropriateness of any particular option, product, or service. Your unique needs, goals, and circumstances require the individualized attention of your own financial professional. “Advisor” is used as a general term throughout this website to describe insurance/annuity and investment sales and advisory professionals who may hold varied licensing as insurance agents, registered representatives of broker-dealers, and investment advisory representatives (IAR) of registered investment advisers, respectively. “Advisor” does not exclusively refer to investment advisor representatives or financial advisory/planning services. Duly-registered and duly-licensed representatives offer securities through Equitable Advisors, LLC (NY, NY (212) 314-4600), member FINRA, SIPC (Equitable Financial Advisors in MI & TN), offer investment advisory products and services through Equitable Advisors, LLC, an SEC-registered investment adviser, and offer annuity and insurance products through Equitable Network, LLC (Equitable Network Insurance Agency of California, LLC; Equitable Network Insurance Agency of Utah, LLC; Equitable Network of Puerto Rico, Inc.). Representatives may transact business, which includes offering products and services and/or responding to inquiries, only in state(s) in which they are properly registered and/or licensed. Equitable Advisors, LLC its affiliates and associates do not provide tax or legal advice. Individuals may transact business, which includes offering products and services and/or responding to inquiries, only in state(s) in which they are properly registered and/or licensed. For more information about Equitable Advisors, LLC you may visit equitableadvisors.com/crs to review the firm's Relationship Summary for Retail Investors and General Conflicts of Interest Disclosure. Equitable Advisors, LLC (Equitable Financial Advisors in MI & TN) is an equal opportunity employer. M/F/D/V.