Equitable Advisors and Cerulli Research

New research from Equitable Advisors and Cerulli Associates

Advisor needs evolve from entering the industry to building, scaling and ultimately transitioning a practice. A forthcoming study from Equitable Advisors and Cerulli Associates explores what helps advisors move forward—and where firms can provide support that makes a meaningful difference.

Coming soon - November 10, 2026

One career. Four stages. Different needs at every turn.

Financial advisors needs evolve from entering the industry to building, scaling and ultimately transitioning a practice. A forthcoming study from Equitable Advisors and Cerulli Associates explores what helps advisors move forward—and where firms can provide support that makes a meaningful difference.

A first look at the advisor practice journey

The wealth management industry is at an inflection point. Advisor growth is slowing, the workforce is aging and too few next-generation advisors are entering the field. Long-term growth will depend on helping advisors navigate each career stage—so practices can advance, scale and transition successfully.

1. Entering

Build skills, confidence and a client base

2. Building

Create a sustainable growth model

3. Scaling

Expand capacity through talent and infrastructure

4. Transitioning

Protect continuity and practice value

Why this research matters now

294k

advisors were in the industry in 2025, while headcount growth has slowed.

$14.5tr

is managed by advisors nearing retirement.

35 %

plan to retire within the next decade.

27%

of retiring advisors are unsure of their succession plans.

36%

of advisors are age 55 or older.

What the study explores

The full white paper examines the objectives, constraints and success factors that define each stage of the advisor journey. It also considers the role firms can play in helping advisors build confidence, create sustainable growth, expand capacity and preserve continuity for clients.

What helps early-career advisors establish credibility and remain in the profession
Why growing a book is different from building a sustainable business
How talent, team design and operating discipline help mature practices scale
Why succession planning must begin well before an advisor is ready to exit

Be among the first to receive the full study.

Complete the form to receive The Advisor Practice Journey: Managing Advisor Development, Growth, and Retention at Every Career Stage when it becomes available.

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Cerulli Associates is not affiliated with or endorsed by Equitable, Equitable Advisors or any of its affiliated companies.

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